Electrify OS
The IoT platform behind a Swiss fleet of mobile battery units that replace diesel generators.
AviralBajpai
Senior product designer with 9+ years of experience and a focus on B2B SaaS. I turn complex workflows into products people understand on first use, and help teams ship faster with prototypes in real code.
Currently deep inInteraction designDesign systemsAI-assisted prototypingDashboardsMotion graphicsUX research
Manifesto
I’m Aviral, a senior product designer from India. For 9+ years I’ve turned complex workflows into interfaces that feel obvious. I’ve led design and product decisions from a national e-auction platform to a Swiss clean-energy operating system, and I bring that same ownership to every team I join. I think in systems, prototype in motion and sweat the details until nothing needs explaining.
Spec sheet · ID AB-16
Aviral Bajpai
- Role
- Senior Product Designer
- Base
- India
- Est.
- 2016
- Now
- Smartlead.ai
Product Interaction Motion Brand Identity
What I bring
Complex made obvious
Dashboards, data-heavy tools and IoT platforms that people understand on first use. If a screen needs a tooltip to make sense, the screen is the problem.
Systems that scale
Tokens, components and states first, so your product grows without drifting and engineers build it right the first time.
Ideas tested in code
Prototypes in real code and motion that explains what just happened, so your team validates an idea before committing to build it.
Selected work8 projects
Selected work
IoT, gov-tech, B2B SaaS, hospitality and sport, for clients in Switzerland, the UK and India. Seven case studies, from national platforms to the making of this site.
BAANKNET
Lead UX/UI redesign of India’s national e-auction platform, which brings all 12 public-sector banks onto one portal.
Athena Leicester
A new identity and immersive website for a Grade II listed Art Deco venue.
Techjockey
Product design for India’s B2B software marketplace of 20,000+ products, from a revamp that lifted leads 12% to platforms for hotels and enterprise.
Building this site
How I designed and built aviral.design in conversation with Claude Code: direction and judgement from me, code from AI.
Purani Dilli 6
Brand identity rooted in Old Delhi for a T20 cricket franchise in a league broadcast nationally on Sports18 and JioCinema.
Vector Motion Graphics
Lightweight, scalable motion graphics, drawn with the pen tool and animated in After Effects.
Smartlead.ai
Full-cycle product design for a B2B outreach platform.
- 9+Years designingFrom graphics and motion to brand, then product.
- 50+Projects shippedProducts, websites, brand identities and motion work.
- 4Countries shipped forIndia, the UK, Switzerland and Australia.
- 7IndustriesGov-tech, SaaS, IoT, hospitality, sport, Web3 and consumer brands.
Process
From scribble to shipped, one card at a time.
Learn before drawing
Interviews, support tickets and product data. I map the real pains and cluster them, with Claude helping sort the notes and me checking every theme against the raw quotes, so the work solves a problem people actually have — not one I imagined.
User interviewsFigJamClaude
Think on paper
Fast, disposable ideas. I sketch flows and layouts before touching pixels, so the problem stays bigger than the UI.
PaperFigJam
Structure before style
Grey boxes, real content, real constraints. ChatGPT helps me pressure-test the structure for edge cases, empty states and copy. Hierarchy and flows get agreed here with product and engineering.
FigmaFigJamChatGPT
Built from the system
Components, tokens and states from the design system, with contrast, focus and states checked against WCAG. Every value has a name, so nothing gets lost in handoff.
FigmaDesign tokensWCAG
Make it move
Motion that explains what just happened: feedback, transitions, micro-interactions. When a click-through isn’t enough, I build a working prototype in code with Claude Code. Then usability tests with real users.
FigmaAfter EffectsClaude Code
Experience2016 — now
From graphics to product design.
I started in 2016 with graphics, then made them move. Motion led to video, video to brand identity, brand identity to UI/UX, and UI/UX to product design. Every stop still shows up in how I work.
- Smartlead is a cold-email outreach platform used by 100,000+ teams.Source: Smartlead
- Working across the full design cycle, from discovery and UX research to high-fidelity UI and developer handoff.
- Building and evolving the design system for platform-wide consistency and scale.
- Turning complex B2B SaaS problems into clear user flows.
- Prototyping flows in code with Claude Code, to test ideas with engineers before they’re built.
- Using Claude to make UX and UI improvements directly in the front-end code.
- Led a product UI/UX revamp of a marketplace of 20,000+ software products and 2M+ users that lifted B2B leads by 12%.Source: Digital Commerce 360
- Designed Techjockey for Hotels and Techjockey Enterprise, platforms for hospitality and enterprise IT buyers.
- Designed landing pages and marketing material for campaigns and launches.
- Designed a CRM application for web and mobile.
- Built and maintained the internal design system and created interactive motion graphics.
- Designed webpages, landing pages and the UI for PAID Network’s crypto launchpad, which has backed 100+ token launches.Source: Cryptorank
- Concepted and designed social posts and videos.
- Motion design and animation for engagement.
- Designed and executed brand identity and packaging.
- Website banners and social media.
- Motion graphics and video editing.
- Website banners, social posts and app push notifications.
- Digital poster design.
- Marketing material and banners.
- Social media posts and stories.
- Magazine design.
- Product design
- Interaction design
- Dashboard design
- Motion graphics
- Design systems
- Accessibility (WCAG)
- User research
- Mobile app design
- Wireframing
- Prototyping
- Visual design
- Figma
- Claude Code
- FigJam
- Figma MCP
- After Effects
- ChatGPT
- Illustrator
- Photoshop
- Premiere Pro
AboutHi
Hi, I’m Aviral.
I started in 2016 making motion graphics and videos, moved through brand identity and packaging, and found my place in product design. That path is why I care as much about how a screen moves as about how it’s built.
Today I’m a Senior Product Designer at Smartlead.ai, working across the whole process: discovery and research, information architecture, flows, high-fidelity UI, the design system and developer handoff. Before that, I spent almost four years at Techjockey designing for web and mobile: a revamp of the marketplace that lifted B2B leads, dedicated platforms for hotels and enterprise buyers, landing pages and campaigns, and an in-house CRM.
AI is part of how I work every day. I use Claude and ChatGPT to sort research and pressure-test flows, and Claude Code to prototype in real code and polish UI straight in the front end. I built this site that way.
- Based in
- India
- Open to
- Roles in Europe
- Speaks
- English (fluent), Hindi (native)
- Focus
- B2B SaaS, dashboards and information architecture
- Works with
- Figma, Claude Code, After Effects
- Off-screen
- Quantum physics, sci-fi films and travelling
Kind words
What working together is like.
I’ve had the pleasure of working with Aviral for the past three to four years, and it has genuinely been a great experience. He is a talented, dedicated, and positive person who brings a great attitude to everything he works on. His ability to understand challenges, come up with practical solutions, and consistently deliver quality work really stands out.
Working with Aviral has always been easy and productive. He brings clarity to design discussions, listens to engineering constraints without losing sight of the user experience, and finds practical solutions with us. He makes the design-engineering handoff feel like a true collaboration. He’s thoughtful, responsive, and always willing to jump in and figure things out together.
Aviral is a thoughtful UI/UX designer with a strong eye for detail. He turns complex ideas into clean, intuitive experiences and is easy to collaborate with. I’d gladly recommend him to any team looking for a reliable and skilled designer.
I had the pleasure of working with Aviral, he is genuinely one of those people who makes work more enjoyable.
Aviral has a fantastic eye for design and creativity, and what really stands out is his ability to bring fresh perspectives and creative thinking to the table. Beyond his skills, he is humble, approachable, and an absolute pleasure to collaborate with.
Very organised and, most importantly, very detail oriented.
He takes his work very seriously and is open to feedbacks also. Plus, he makes sure that you get the desired output, basically, as a client you are satisfied with his designs.
I highly recommend Aviral as a talented Product Designer. He is creative, thoughtful, and great at turning ideas into simple, user-friendly designs. He’s also hardworking, reliable, and a great person to work with. Any team would be lucky to have him!
Highly recommended for creative work. Full-on passionate about his job and disciplined with all the deadlines. Fun to work with, a capable and responsible leader with a sense of duty towards work and colleagues.
